Vanair® welcomes Katie E. Hein to the company, as a Digital Content Marketing Specialist. Katie comes to Vanair with well over a decade of experience in marketing communications and project management. She has experience in marketing strategies for the industrial automation and consumer packaged goods industries. Her skills also include: copywriting, re-branding, new program creation, e-Commerce site launches, lead generation projects, new product launches, and creating personalized customer experiences.

Katie stated, “Marketing is a vital extension of a brand’s relationship with its customer. Digital marketing, or storytelling, for a brand, is about building a relationship with its customers– in an authentic way– and delivering value.”

She earned her B.A. degree from Purdue University and her M.S. degree from Northern Illinois University and has certificates from the University of Notre Dame. Her responsibilities at Vanair are to develop, write, and produce content through: research, interviews, industry insights, and image curation.  This will translate and pull through multiple digital touchpoints and formats such as: websites, social media, email marketing, video, and presentations.